Your SaaS has product-market fit. I help you build the GTM engine that compounds.
I'm a fractional go-to-market lead for B2B SaaS and tech companies at €1M–5M ARR. I embed into your team, bring focus, and turn disconnected activities into a system that drives revenue.
You're probably here because...
Growth depends on the founder
When the founder stops selling, growth stops. No system behind it.
Sales and marketing are a list of disconnected activities
Nothing connects to pipeline. No one can tell you what's working.
You tried an agency and got activities, not pipeline
One-off campaigns and disconnected optimization ideas — but no predictable results.
Your first marketing hire is overwhelmed
Juggling ten initiatives, but can't point to what's actually moving pipeline this quarter.
You can't measure what's working
Dashboards full of numbers, but no one can tell you what's driving pipeline. Budget decisions based on gut feel.
Sales and marketing aren't working together
Sales is scraping together pipeline, marketing is producing content, but nothing connects the two.
The three stages of GTM maturity
1. Random acts of revenue
Growth comes from the founder, lucky breaks, and inbound you can't explain. No repeatable system — just ad-hoc initiatives that don't connect.
2. Checkbox GTM
It looks like a system on the surface — campaigns, a webinar series, outbound cadence. But nothing reinforces anything else, and you can't scale it.
3. Self-reinforcing engine
A few focused motions where every activity reinforces the others — built around your ICP, market, growth model, and resources.
"Most companies plateau at stage 2. I help you get to stage 3."
How I work with clients
See what a systematic GTM engine could look like for your company
A 30-minute conversation about where you are and what a systematic go-to-market could look like for your company.
Book a discovery call